Brief: Creating and designing the packaging and graphics for a series of 3 coffee packs using only typography to create the visual look and feel of the set. The three varieties of Mocha Italian Roast, Vienna City Roast and Espresso French Roast were given character through ink and brush lettering on textured card stock.

 The elements included:

  • Logotype for Lavazza Coffee
  • Packaging knife
  • Chart and roasting information

Design considerations: 

  • Consideration of how the set of three would appear together on the retailer's shelf
  • Use of a limited colour palette

    Disclaimer: Designs undertaken in this brief are solely for personal educational purposes.